>> London 2012 brand and logo: Official site
>> BBC News: Deconstructing the Logo
>> London 2012: Can You Do Better?
The branding for the 2012 London Olympics was unveiled less than 72 hours ago and not since Euro 2004 referee Urs Meier disallowed Sol Campbell’s header in the England–Portugal quarter final has there been such a massive (and vocal) online reaction to a sporting news story.
Seb Coe and the Olympic committee are at pains to point out that the brand should be seen not only as a static logo, but as part of an animation or video emblem. You can see the videos at the official site and read the views of design and branding experts on BBC News.
Unofficial site Can You Do Better? has already received around 4000 comments and 20000 votes on the suitability of the new logo. They’re also allowing anyone to upload their own homemade logos which can be reviewed and rated by all site users. Some of the submissions are impressively professional and eye-catching. Others are somewhat rough around the edges!